The Television Advertising and Culture Archive at Brooklyn College
The Television Advertising and Culture Archive at Brooklyn College, housed in the Department of Television and Radio, consists of several distinct collections:
- the Celia Nachatovitz Diamant "Classic Television Commercials" collection - volume one and volume two together comprise 87 classic television commercials (about 114 minutes of material) that were created, both live and on film, between the years 1948 and 1964
- the Fred Niedermeyer Collection, 44 cigarette commercials from the late 1960's and early 1970's, donated in 1999
- the Ted Bates collection, over 7,000 commercials produced from the early 1950s to the early 1980s, donated to the Department in 1994
- the Seagram Collection, advertising for products of the Seagram Company, Ltd.
At present, the Department is only able to make available the Diamant Classic Television Commercials Collection and the Niedermeyer Collection of cigarette commercials to qualified researchers and scholars.
Ordering Instructions and Pricing
The Department has an ongoing initiative to secure additional television commercials from outside sources to enhance the present collection. To that end, in early 1998 a private collection of some 2,000 television commercials was donated to the department and will become part of the archive. (Most of these date from the 1980s and early 1990s.) Most recently, the Fred Niedermeyer Collection was donated to the Department, by arrangement with the William F. Eisner Museum of Advertising & Design in Milwaukee, WI.
Click here to learn more about the cataloging of our new collections.